Chapter 2: My 23K Mistake…. The Epic Tale of Product Solution Creation (dont do this yourself!)

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New Video: Zero-Cost Product Launch Formula Goodies
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Your Benefits: Ah, do stay follow along – youll get the true behind-the-scenes …..

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(NOTE – Its quite easy when you break it down…)

When last we chatted, I had told you about my product creation history.

And I closed with the story about the critical mistake I made.

It was this.

See, I was number 1 in selling Internet Recruiting training at $147 a pop….

But instead of *focusing* and *building* that niche…..

I jumped to a NEW industry… Real Estate. I made The Real Estate Pros Internet Edge!

But if you follow this, you wont make the same mistake!
http://askbling.com/plf2

I call it my 23K mistake because it cost me 23K to make all the deluxe binders.

See, back then, the Real Estate market had 800K realtors….

And I thought, woohoo! Huge Market!

So instead of really making bleeploads of money with recruiters….. I divided my focus and WAH!

Why wah? Because I forgot one tiny thingee…..

Back in 2000, hardly ANY realtors used the Internet!

Perhaps If I had followed the mindmap here….
http://askbling.com/plf2

And get this.

In 2000, it was the Product Pick by the National Association of Realtors!

But because my target audience didnt yet embrace computers….

It hugely flopped.

When I moved in 2002 or so, I even brought with me all 17 extra big boxes of binders…..

And dumped them all, finally, at my husbands urging… in 2013.

A VERY expensive mistake… but one that was priceless.

And in Chapter 3, Ill reveal why! Stay tuned for that and meanwhile, sign up for the goodies youll get for zero cost at

Product Launch Formula!
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Youll love what you get.

And if you missed chapter 1, here it is!

Can you believe….

Ive created over 80 profitable products since before 2000.

But the *real* story…. oh wow, its something youll be able to relate to!

See, it all started back in 1998…..

That was the year I released my very *first* offline product, The Internet Recruiting Edge. It was a printed binder that taught recruiters how to find resumes for zero cost online. That year, it earned 5 stars from Inc. Magazine – you can see that review over at http://www.inc.com/magazine/19980801/984.html .

Can you believe, each copy was sold for $147? That was my first year in which I cleared 250K – I was in the right time at the right place with the right product and the right mentor who opened the right doors and and and…..

Grand times indeed!

Nowadays of Course, you can do this… with only digital infoproducts!
http://askbling.com/plf1

But back then…

Ah, back then I was the pioneer of teaching recruiters and HR folk how to save big bucks by zeroing in on the quality candidates they desired. I didnt stop there, however… I ended up traveling around the country giving seminars as well! England and Canada too… Id stand in front of an audience for 8 hours and teach them exactly how to get that crucial edge over their competitors.

Glorious days those… back when I could actually (ahem) *walk* well. No fused ankle back then, nope!

I remember back then…. I would provide CDROMs and training manuals for each attendee as well. I still have them on my computer! So attendees would not only learn….

Theyd get their own done-for-you recruiters website….

100+ categorized bookmarks for all industries….

Attendees were *very* happy indeed.

Those extra doodads…. really helped increase sales!
http://askbling.com/plf1

Life was good.

But then I made the killer, NEVER DO THIS! mistake.

Matter of fact, I can show you a link to a page back in 1999 – perhaps youll be able to guess what it is.

Check this out (and then click on the orange link below:)

http://askbling.com/vcday1

Can you guess what the mistake was?

However, THIS will ensure you NEVER goof up like I did!
http://askbling.com/plf1

To this day, I *still* cannot believe how idjutlike I was to make this mistake.

Its a classic newbie mistake but still….

So painful.

Stay tuned for Chapter 2 in which Ill reveal the mistake……

And the disastrous effect it had on me and my family.

Grow strong,

Barbara Take control! Ling

==> ps – Youre going to love the first cheatsheet youll see after signing up for this zero cost training…..
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